PL

Head of Marketing

What are your duties?

  • Provide leadership as the senior marketing strategist, developing go-to market strategies for free to play mobile games,
  • plan, monitor and execute global marketing strategies across all channels in collaboration with experienced team,
  • work closely with Product Owners to develop marketing communication strategy of individual titles,
  • analyze user acquisition funnels and general marketing performance metrics, enable to consistently optimize and outperform targets and goals,
  • source, negotiate and implement B2B partnerships in terms of executing the strategy,
  • collaborating with Marketing Managers - taking the lead on media planning for their campaigns,
  • constantly tracking market dynamics, the competitive landscape, mobile app trends, game industry trends and games across freemium game space,
  • providing data analysis and reviewing the efficiency of campaigns, as well as commentary on how this informs future marketing strategies,
  • report directly to the CEO.

What should you offer?

  • Track record of spearheading and executing innovative and successful marketing campaigns,
  • experience building cutting edge, leading brands that have strong consumer awareness and interest,
  • performance marketing, ability to analyze and evaluate effectiveness of campaigns,
  • P&L management experience and comfortable with board-level reporting,
  • experience working on international market,
  • people management skills and experience in leading teams,
  • self-starter, happy to take initiative, having the ability to execute and deliver against ambitious goals,
  • exceptional communication skills, as well as interpersonal style relating well to all levels within an organization,
  • experience with digital gaming segments and business models (mobile platforms) is preferred,
  • passionate about video games.

What are we offering?

  • opportunities for professional development in the exciting and dynamic organization,
  • a friendly and creative atmosphere,
  • flexible working hours,
  • competitive stable salary adequate to experience,
  • private health care package and financial support of sport activities,
  • modern, conveniently located offices,
  • daily breakfasts, fresh fruit and drinks,
  • relocation package.
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