Vivid Games has presented its results for January. The Studio will direct the first version of Real Boxing 3 to the soft launch phase in March.
13.02.2024
Vivid Games has presented its results for January.
The Studio will direct the first version of Real Boxing 3 to the soft launch phase in March.
The Company generated PLN 1.32 million in revenue in January. EBITDA is at 0.14 million, and bank balances remain similar to December.
"January was a difficult month for Real Boxing 2. We had to deal with changes to the game resulting from new user privacy laws. This negatively affected UA campaigns, among others, and cost us a lot of effort and time. However, this was necessary to ensure compliance with the new regulations. We also analyzed our internal processes, in particular the collaboration between product, business analytics and UA. There are many places we can improve, and we decided to make deep changes to the workflow to support the operation and growth of both the current and, most importantly, the future portfolio. In the last quarter of 2023, we acquired a person to lead the business analytics area and ensure the proper flow of information between key departments" - concludes the company's CEO, Piotr Gamracy. "Currently, we are most focused on preparing Real Boxing 3 for the soft launch phase. The assumptions are ambitious, but everything is going according to plan and the game will hit the first group of users already in March. The soft launch is intended not only to gauge player interest and engagement, but also to test the performance of key features, including multiplayer mode. I will be presenting the title to potential business partners and investors at the GDC conference in San Francisco in March" - adds the CEO.